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SMU MBA ASSIGNMENTS, FALL 2018, SMU SOLVED ASSIGNMENTS, SMU ASSIGNMENTS, MBA SOLVED ASSIGNMENTS, 3RD SEM,SEMESTER 3, Call at 8510092683 OR mail at [email protected]
Visit us at: www.assignmentsplus.in

ASSIGNMENT
DRIVE
FALL 2018
PROGRAM
Master of Business Administration - MBA
SEMESTER
III
SUBJECT CODE & NAME
MKT301
Sales, Distribution and Supply Chain Management
Assignment Set -1
Q.1 What are the various steps involved in personal selling process?
Steps involved in personal selling process 10
Answer-
Steps involved in personal selling process-
Q.2 What are the various challenges faced by international sales manager?
Challenges 10
Answer-

Q.3 Write Short notes on:
Maslow’s theory of hierarchy of needs 5
McGregor’s Theory X and Theory Y 5
Answer-


Assignment Set -2

Q.1 Define Marketing Channels. What are the various functions of Marketing Channels?
Definition 3
Various functions 7
Answer-
Marketing Channels-
Marketing channels ensure availability of goods and services to customers at locations suitable for procurement. While

Q.2 Write short notes on:
Internal Supply Chains 5
External supply Chains 5
Answer-
Internal Supply Chains-
Q.3 What do you mean by Procurement Cycle? Explain the main steps in Procurement Cycle.
Procurement Cycle 3
Steps in procurement cycle 7
Answer-
SMU MBA ASSIGNMENTS, FALL 2018, SMU SOLVED ASSIGNMENTS, SMU ASSIGNMENTS, MBA SOLVED ASSIGNMENTS, 3RD SEM,SEMESTER 3, Call at 8510092683 OR mail at [email protected]
Visit us at: www.assignmentsplus.in


ASSIGNMENT
DRIVE
FALL 2018
PROGRAM
Master of Business Administration - MBA
SEMESTER
III
SUBJECT CODE & NAME
MKT302
Consumer Behaviour
Assignment Set -1
Q.1 What are the various bases used for positioning according to Crawford?
Bases used for positioning 10
Answer-
Bases used for positioning according to Crawford-
Features refer to objective physical or performance characteristics and are often used to differentiate products. For example, Amazon.com has a unique “I-click” ordering facility. Some automobiles claim “Zero to

Q.2 What do you mean by Brand Personality? Explain various dimensions of personality of a brand.
Brand Personality 3
Dimensions 7
Answer-
Q.3 Write Short notes on:
i. Barriers to adoption of Innovation.
ii. Any four factors affecting diffusion of innovation
Barriers to adoption of innovation 5
Factors affecting diffusion of innovation 5
Answer-


Assignment Set -2

Q.1 Explain the factors that inhibit relationship between Beliefs, Feelings and Behaviour. 3
Factors that inhibit relationship between Beliefs, Feelings and Behaviour 7
Answer-
Factors That Inhibit Relationship between Beliefs, Feelingsand Behaviour-

• Lack of consumer involvement – A favourable attitude requires a need or motive before it can be translated into action. Also, attitudes are less likely to influence behaviour for low-involvement

Q.2 Write short notes on:
Early adopters 5
Early majority 5
Early adopters-
• They represent, on an average, the next 13.5 percent who adopt the new product.
• They admire a technologically new product not so much for its features as for its
Q.3 Illustrate the classification of Cultural Values.
Classification of Cultural Values 10
Answer-
Classification of cultural values-


SMU MBA ASSIGNMENTS, FALL 2018, SMU SOLVED ASSIGNMENTS, SMU ASSIGNMENTS, MBA SOLVED ASSIGNMENTS, 3RD SEM,SEMESTER 3, Call at 8510092683 OR mail at [email protected]
Visit us at: www.assignmentsplus.in

ASSIGNMENT
DRIVE
FALL 2018
PROGRAM
Masters of Business Administration - MBA
SEMESTER
III
SUBJECT CODE & NAME
MKT303
RETAIL MARKETING
Set-I
Q.1 Explains the difference between Organized and Unorganized retailing in India.
Organized Retailing 5
Unorganized Retailing 5
Answer-
Organised retail – Includes retailers who operate their business as a professionally managed commercial entity. They have professionally managers running the business, and maintain proper account books as per standards. Examples of organized retailers include Big Bazaar, Star Bazaar. Organized retail in
Q.2 Detail the importance of Market Segmentation in Retail
Importance of Market Segmentation in Retail 10
Answer-

Q.3 Explain Michael Porter’s five basic competitive forces
Michael Porter’s five basic competitive forces 10
Answer-
Michael Porter suggests that there are five basic competitive forces, which influence the state of competition in an industry. He calls the ‘structural determinants of the intensity of competition’, which collectively determine the profit potential of the industry as a whole. Some industries have a bigger profit potential than others, since keener competition means lower profits. These five competitive forces are


Set-II

Q.1 Define activities of a Merchandiser
Activities of a Merchandiser 10
Answer-
Activities of a Merchandiser-

Q.2 Explain upcoming tools of IMC
Upcoming tools of IMC 10
Answer-
Upcoming tools of IMC -
Event management and sponsoring events-
Q.3 Discuss the components of CRM
Components of CRM 10
Answer-
Components of CRM-

SMU MBA ASSIGNMENTS, FALL 2018, SMU SOLVED ASSIGNMENTS, SMU ASSIGNMENTS, MBA SOLVED ASSIGNMENTS, 3RD SEM,SEMESTER 3, Call at 8510092683 OR mail at [email protected]
Visit us at: www.assignmentsplus.in

DRIVE
FALL 2018
PROGRAM
MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3)
SUBJECT CODE &
NAME
MKT304-Marketing Research
SET-1

Q.1 Explain the types of data collection methods and the components of research Paper
Data collection methods 5
Components of research Paper 5
Answer-

Q.2 Explain the meaning and nature of secondary data and elaborate on the advantages and drawbacks of secondary data.
Meaning and Nature 2
Advantages 4
Drawbacks 4
Answer-

Q.3 Explain comparative scales and its types
Explanation of the meaning 2
Explanation of types 8
Answer-

SET-2
Q.1 Explain style and layout of a report
Style of a report 5
layout of a report 5
Answer-

Q.2 Analyse the steps involved in hypothesis testing. 10
Answer-

Q.3 Write short notes on:
a) Internal report system 2.5
b) Marketing intelligence system 2.5
c) Marketing research system 2.5
d) Geographic Information System 2.5
Answer-
SMU MBA ASSIGNMENTS, FALL 2018, SMU SOLVED ASSIGNMENTS, SMU ASSIGNMENTS, MBA SOLVED ASSIGNMENTS, 3RD SEM,SEMESTER 3, Call at 8510092683 OR mail at [email protected]
Visit us at: www.assignmentsplus.in

       

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Registered on December 20, 2018

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