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NMIMS 2ND SEM SEPTEMBER 2019 ASSIGNMENT
Get NMIMS SOLVED ASSIGNMENTS MBA
SEPTEMBER 2019 call us at 8510092683 or

mail us at

assignmentsplus.in@gmail.com

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Marketing Management

Internal Assignment Applicable for September 2019 Examination
NMIMS 2ND SEM SEPTEMBER 2019 ASSIGNMENT
NMIMS SOLVED 2019 ASSIGNMENTS
NMIMS MARKETING MANAGEMENT SEPTEMBER 2019
ASSIGNMENT

M/s Tikhalal sells pickle and spices across the country and wants to enter into the
international market. The company is known for their quality ingredients. The company sells
the product at higher price but customers don’t hesitate to pay the price as the quality is
premium. Their brands Mr. Tikha, Mr. Hara, Mr. Laal, which are various pickles and spices
are a hit brand in the Indian Market. The company has decided to enter in US Market as it has
a major market for Indian pickles and spices.
1. Explain various Micro and Macro environment factors that the company should analyze
before entering into the international market. Explain the points with reason.

(10 Marks)
2. The company is planning to take Mr. Tikhalal online in India. Explain various ways to
promote the brands of pickles and spice on Social Media Platforms.

(10 Marks)
3. M/s Tikhalal is also planning to sell paapads with the brand name Mr. Crisp. The company
is planning to sell papads at a price higher than its competitors. The company also plans to
launch various variety of papads with different shapes and sizes.

a. How should company segment the consumer market for Paapads? (5 Marks)

b. To introduce the product in the market what are the various sales promotion techniques
that should be used for the brand Mr. Crisp? (5 Marks)

Get NMIMS SOLVED ASSIGNMENTS MBA
SEPTEMBER 2019 call us at 8510092683 or

mail us at

assignmentsplus.in@gmail.com

Visit us: www.assignmentsplus.in        

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Monika Handa
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India, Delhi, New Delhi

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