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Operations Management SEPTEMBER 2019
Get NMIMS SOLVED ASSIGNMENTS MBA
SEPTEMBER 2019 call us at 8510092683 or

mail us at

[email protected]

Visit us: www.assignmentsplus.in

Operations Management
Operations Management SEPTEMBER 2019
NMIMS SOLVED JUNE 2019 ASSIGNMENTS
NMIMS MBA ASSIGNMENTS
SOLVED ASSIGNMENTS

1. Explain how the operations strategies are different when applied to a service company such
as “Indigo Airlines” versus an aircraft manufacturing company such as Hindustan
Aeronautics Limited (HAL). (10 Marks)

2. What are the key factors that firms consider while choosing a location to operate? List five
major reasons, why any Pharmaceuticals manufacturing firm should operate (locate its
factory) in India. (10 Marks)
3. Bhanji has spent nearly two decades working at Metro Brands, which was started by her
grandfather as a stand-alone store in Colaba in 1947 and has since grown to over 500 stores
across the country. She radiates enthusiasm for retail. “I’ve only ever worked here. I came
here straight after my undergraduation. It’s not like a business where you don’t see an end
result. You put something in the store, within a week you know how that shoe is working.
You see new creations, you see new ranges," she says.

Keeping in touch with the ground realities of retail is essential to corporate strategy. “From
being purely a product brand, we have become a retail brand. When you walk into the Colaba
Metro store, the collection will be different from the Linking Road store. We curate the
product for each store. I want the best collection for a customer who walks into a store," she
says.
Two years ago, Bhanji and her team implemented Eli Goldratt’s Theory of Constraints
(TOC), a management philosophy that leads to profit improvement through greater efficiency
in business processes.
“Theory of Constraints brought efficiency to our front end, helping the way we sell go from
art to science. For example, 40 new designs are introduced into our system every week. After
four weeks, we address how they have sold. We had thumb rules to check what happens, and
decide if a design worked. It is like an art, but applying TOC helped us make it a science."
The project came with management challenges for Bhanji, including getting on board the
front line supply chain teams who had to adopt the new technology.
“TOC wasn’t so tough from a technology angle, but it was supremely difficult from our
mindset angle. How do you tell someone that the computer may know some things better than
you?" she says, as the legacy brand has a number of long-time employees.
(Source: https://www.livemint.com/mint-lounge/business-of-life/how-science-and-art-meet-
in-shoe-retail-1558365780350.html)
a. Explain the concept of “Theory of Constraints (TOC)”. (5 Marks)

b. What all possible challenges Bhanji might face with the TOC? (
Get NMIMS SOLVED ASSIGNMENTS MBA
SEPTEMBER 2019 call us at 8510092683 or

mail us at

[email protected]

Visit us: www.assignmentsplus.in        

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Monika Handa
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