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NMIMS Global Access School for Continuing Education (NGA-SCE)
Course: Business Communication and Etiquette
Internal Assignment Applicable for September 2019 Examination

1. Give examples of the following types of Biases in a sentence: Gender bias, Racial bias, Age bias, Disability bias. How can they be avoided? (10 Marks)

2. is an online apparel store. You are the Online Customer Service Manager. A disgruntled customer has written a rude email complaining that the chiffon blouse she purchased a month ago has torn and shrunk, after just machine-washing it once. Your website clearly mentions that delicate materials like chiffon can only be hand-washed. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email. (10 Marks)

3 a. You’ve just finished the first document draft of a crucial proposal you are to send out next week. Explain the different tactics you may use to proofread it. (5 Marks)

b. You’ve been shortlisted for an interview at your dream company. What are the different common types of Interviews you should mentally prepare yourself for?
(5 Marks)

Course: Business Economics

1. What is Demand forecasting? Explain different qualitative methods of demand forecasting. State which of the methods described is most suitable for forecasting the demand for “newspaper” and why? (10 Marks)
2. Complete the hypothetical table below and explain in brief, the law of variable proportions. Quantity Total Product Average Product Marginal product 1 10 2 30 3 48 4 56 5 56 6 52 (10 Marks)

3. a. Explain the types of elasticity of demand. Calculate elasticity of demand for the following data. Price of Apple (Rs.) Quantity demanded (KGs) 20 100 21 96 (5 Marks)

3. b. Distinguish between the features of perfect competition and monopolistic competition. Give real world examples of each of these types of markets. (5 Marks)

Course: Corporate Social Responsibility

1. Pick & choose a Sustainability report of an Indian company in the Services domain only & choose any one Water Management initiative & any one Rural Management initiative being undertaken by the organisation. Analyze and explain the initiative’s
qualitative and quantitative data in the form of a case, such that it showcases all the benefits, financial and non-financial that accrue to the company. (10 Marks)

2. Chhatrapati Shivaji Maharaj International Airport, Mumbai (CSIA) has offered a job role to you in the capacity of a CSR Head. The Airport has created this position recently & has no previous experience in CSR. Describe in brief atleast 10 innovative initiatives that you will implement & drive in this new organization of yours. (10 Marks)

3. One of United Nations Sustainable Development Goal is ‘Zero Hunger’. The primary objective behind this goal is to ensure availability & sustainable management of food for all.

a. What according to you are five compelling reasons behind the existence of Hunger issues in India? (5 Marks)

b. Suggest five strategies/action plan that can be adopted by businesses to make Zero Hunger an achievable target in India in the coming years. (5 Marks)

Course: Information Systems for Managers

1. The Government of India has planned to harness the benefits of the cloud and has undertaken the ambitious initiative "GI Cloud" which has been named as "MeghRaj". The aim of this initiative is to facilitate quick delivery of e-services in the country to the citizens while optimizing ICT spending of the Government. This will ensure optimum utilization of the infrastructure and speed up the development and deployment of eGov applications. Meghraj will provide services to the government departments, citizens and businesses through internet as well as mobile connectivity. What are the expected benefits from this initiative to the citizens? What could be the challenges in this initiative? (10 Marks)
2. The Indian Banking scenario has undergone a radical change in the last two decades. While it was once necessary to visit the branch to carry out various transactions, customers today have an access to multiple platforms to conduct various transactions. Royal Bank of India, a leading bank in India is facing several challenges with their existing approach of systematically engaging with their customers and making the correct product offering. As a result, it is failing to boost its revenues. In order to address this challenge, the bank plans to use analytics to analyze customer requirements and journey better. How in your opinion can Royal Bank of India use analytics to engage better with customers by predicting their behaviour? (10 Marks)
3. A food-tech start-up plans to use Enterprise Resource Planning (ERP) software to help automate all the tasks within the organization. As the Chief Technology Officer (CTO) to this start-up,
a. What factors will you consider when you select the right ERP vendor for your start-up?
(5 Marks)
b. Would you select an open source ERP software or an on premise solution for your implementation? Give justification for your answer. (5Marks)

Course: Management Theory and Practice

1. Mr. Rathi, a Tax consultant has advised you to invest in property to save money in taxes. You have been paying a lot of money through taxes, so you take his advice and now plan to buy a new house for investment purpose. Explain various steps that you will go through in making a decision for purchasing a new house.
(10 Marks)

2. There are three models of decision making, explain the model that will apt for purchasing a house. Explain the same with reason. Also, suggest the reason for not accepting the remaining models for purchase of the house. (10 Marks)

3. a. As per Maslow’s need of hierarchy model where do you stand in the model if you are:
Situation A: Purchasing the house for your personal stay and usage.
Situation B: Purchasing the house for investment purpose.
Explain the above given points with detail reasons.
(5 Marks)
3. b. As per Alderfer’s ERG Model where do you stand in the model if you are:

Situation A: Purchasing the house for your personal stay and usage.
Situation B: Purchasing the house for investment purpose.
Explain the above given points with detail reasons. (5 Marks)

Course: Organisational Behaviour

1. Rajesh and Karan are peers and they are working as sales executive in a pharma company. While Rajesh loves his work and find it very interesting but under same circumstances Karan detests his job, also finds it to be very taxing. Select the best school of thought on stress to explain that with the same working condition and same treatment why Rajesh and Karan are feeling so differently. (10 Marks)

2. Sana is finding it very difficult to make friends at her workplace. She stays aloof and does not bond with anyone. Her performance is also not great. She proactively met a psychologist to understand herself better. The facts which unraveled were associated with her young age that she was raised by a caretaker who used to beat her from infancy. Also no one supported her for the decisions she took. Sana’s family never understood her and also her childhood friend betrayed. Imagine you are Sana’s psychologist and hence need to explain her the Freudian Stages of personality development and how it had impacted her. Conclude by giving your suggestion to Sana to overcome this issue.
(10 Marks)
3. Sameer is working as Vice President (IT) and Jatin is Advisor to the CEO. Sameer never arrives for any meeting on time and also delays the work given to his team. He likes to make people wait for him as he knows with the input of IT head the meeting would never be successful.

Jatin on the other hand is very friendly with the people and also makes ally with other heads and influential people in order to get things done from Sameer. Whenever he discusses any topic with Sameer he makes minutes of it and marks a copy to the CEO. All these activities done makes sure that Sameer completes his work on time
Based on the above scenario, answer these
a. What is the source of power for Sameer? Discuss the same. (5 Marks)
b. What are the power tactics being used by Jatin? Explain (5 Marks)
Contact No - 9773820734 (WhatsApp)
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