Information
For more information about our classifieds, please check following links.
Privacy Policy
Welcome to xoocal.com! Sign In Are you new to our site? Register now
1 photo

Description

   
  GET SOLVED ASSIGNMENTS
Integrated Marketing Communications NMIMS MBA Assignments JUNE 2018
VISIT WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at solvemyassignments@gmail.com
YOU MAY CALL US ON - 7506193173
WHATSAPP NUMBER- 9967480770

Integrated Marketing Communications

1. You are the owner of a fashion store. You have planned an end of season sale. How would you use
sales promotion tool to make the sale a success? (10 Marks)
2. You are the brand manager of a teen brand. Your company has tied up with an NGO to teach life skills
to college students from lower strata to help them succeed in their future careers. How will you leverage
this association to build positive equity for your brand?

WWW.SMUSOLVEDASSIGNMENTS.COM

3. Case Study
Himalaya aims to double Market share in Men’s Face Wash
Source : PTI feed India Today
The overall facewash category is Rs. 1800 Cr. Of which Men’s face wash accounts for 15-20%. Himalaya
is the market leader of the overall facewash category with 24% market share. In Men’s category they have
a 10% Market share. They are looking at expanding their portfolio by evaluating Hair Gels and Creams
for men. The Men’s grooming segment is estimated to be around 5800 Cr. And they are looking at sports
as a platform to drive it’s mens segment. The Personal care industry is 69856 Cr. With herbal and
ayurvedic being 31% of it. The company has 250 stock keeping units and 200 standalone retail stores and
plans to expand it to 300-400 outlets in the next 3 years. The next growth will come from Tier II cities
where they are looking at expanding their stores. 50% of current stores are also in tier II cities. Himalaya
is looking at doubling their share in 3 years. Men’s grooming segment is growing at 10% due to higher
exposure to brands on account of more men travelling abroad and exposure through online presence of
leading brands like Gillette, Axe, Nivea, Emami Fair & Handsome.
a. In a competitive market with many serious players, how would you approach IMC to double the market
share? (5 Marks)
b. What tactics would you use for the Media mix ttowards doubling market share? What areas would you
leverage in the promotional activity?

GET SOLVED ASSIGNMENTS

VISIT WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at solvemyassignments@gmail.com
YOU MAY CALL US ON - 7506193173
WHATSAPP NUMBER- 9967480770

Marketing of Financial Services

1. Design a Financial Literacy program for a Mutual Fund (Asset Management Company) of your choice.
2. One week ago you bought an endowment policy from a private Life Insurance company. On receiving
the policy copy, you realize that the Life Insurance policy was mis-sold. Would it be possible for you to
return the policy? What strategy would you follow to settle the matter with the insurance company? (10
Marks)
3. Ashwin Kothari, aged 35 years, is employed with a MNC. His wife Rimmi, aged 33 years, is also
working part - time. The couple has two children - daughter Rima aged 6 years and son Vansh aged 4
years. Ashwin and Rimmi require your help to make a few financial decisions. (Give justification and
reasoning for the option you would suggest to your client. You can make any assumptions to further build
up your case.) (10 Marks)
a. Children’s higher education : Child plan of a life insurance company or a Mutual Fund SIP along with
a Life Insurance term plan (5 Marks)
b. Retirement Planning : Fixed deposits or Mutual Fund SIPs in a diversified equity fund

Capital Market and Portfolio Management
1. The following data shows the return of ABC Ltd and the market:
Year
Return on ABC(%)
Return on Market (%)
1
40

WWW.SMUSOLVEDASSIGNMENTS.COM

35
2
35
28
3
32
34
4
28
30
5
25
24
Calculate the beta of ABC Ltd and interpret. (10 Marks)
2. The details of portfolio of Mr.Singh are:
Stock
Expected Return
Standard Deviation
Weight
Wipro
15%
12%
0.4
Infosys
18%
20%
0.6
Covariance of stock Wipro and Infosys is 0.0064.
Calculate return and total risk of the portfolio. (10 Marks)

GET SOLVED ASSIGNMENTS

VISIT WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at solvemyassignments@gmail.com
YOU MAY CALL US ON - 7506193173
WHATSAPP NUMBER- 9967480770

3. Nisha has just completed her MBA and has joined an investment management firm as an analyst. On
the first day of her job, her manager gave her data of two portfolios and asked her to suggest which one is
a better portfolio.
Observed Return
Beta
Portfolio Alpha
18%
1.5
Portfolio Beta
15%
0.8

WWW.SMUSOLVEDASSIGNMENTS.COM
Risk-free rate is 8.5%, Return on the market portfolio is 15%, Standard Deviation
of the market is 8%.
a. Suggest which portfolio has outperformed the market on the basis of Jensen index. (5 Marks)
b. Suggest which portfolio is better on the basis of systematic risk using Treynor ratio.

Taxation – Direct and Indirect

1. Mr. Fernandez has a portfolio of equity shares worth Rs. 2 crores by current market valuation. He had
inherited the shares from his father 10 years ago. He has become extremely concerned about the
introduction of 10% LTCG tax on equity shares in this year’s Union Budget. Not sure about the impact of
this newly introduced tax, he is contemplating selling of all the shares before 31st March 2018, and
escaping the taxation. He has sought your opinion on this. Prepare a detailed report citing the implications
of the LTCG tax, and guide Mr. Fernandez in his decision making. (10 Marks)
2. ABC Ltd.’s profit before tax as per P&L account was Rs. 240 crores. The following information was
available regarding ABC Ltd on scrutiny:
 During the year, it had paid royalty of Rs. 40 crores to a German company, but TDS was not deposited
with the IT department till the time of filing income tax returns.
 For a bill of Rs. 30000, ABC Ltd made cash payment of Rs. 30000 to the vendor on 29th January 2018.
Critically analyze whether the above expenditures will be allowed or disallowed as deductions, with
reasons, discussing the applicable sections. What will be the impact of such allowance / disallowance on
the computation of Profits and Gains from Business or Profession of ABC Ltd for the AY 2018 – 19? (10
Marks)

GET SOLVED ASSIGNMENTS

VISIT WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at solvemyassignments@gmail.com
YOU MAY CALL US ON - 7506193173
WHATSAPP NUMBER- 9967480770

3. A) Harish, an Indian citizen, leaves India for the first time on May 22, 2015 for London and returns on
April 9, 2017, and stays in the country thereafter.
Determine the residential status of Harish for the assessment year 2018-19? (5 Marks)
3. B) During the assessment year 2018 – 19, Harish (the above mentioned person) had
the following details of income: (5 Marks)
Particulars
Amount (Rs.)
Interest on UK Development Bonds (50% of the interest amount is received in India)
100000
Income from a business in Chennai
2000000
LTCG on sale of shares of an Indian company
200000
Dividend from an Indian Company
500000
Compute the taxable income in the hands of Harish for the AY 2018 – 19.
Corporate Finance

WWW.SMUSOLVEDASSIGNMENTS.COM

1. A Project costs ₹ 1,00,000 and is expected to generate cash inflows as:
Year Cash inflows(₹)
1
20,000
2
22,000
3
25,000
4
28,000
5
20,000
The cost of capital is 12%. Calculate Profitability Index and suggest whether project should be accepted
or not. (10 Marks)
2. Alok works in an organization which has debt and equity in its capital structure. The net income of the
firm is ₹ 2,00,000. The organization pays ₹ 50,000 every year as interest component to debenture holders.
Calculate the weighted average cost of capital if the cost of equity is 12% and cost of debt is 9%. If the
company’s new project will provide a return of 10%, suggest whether company should make the
investment or not. (10 Marks)
3. Mr. Sharma was working with Delta Ltd for the past five years. The company was planning for
expansion and required a funding of ₹ 20,00,000 for the same. He was considering two financial plans
and expected EBIT due to expansion was ₹ 8,00,000. Apart from equity(Face value ₹10) , if the company
raised debt, cost of debt was 8%. Tax rate is 35%. Calculate EPS for each financial plan and suggest
which financial plan is better for the firm.
3a) Plan A: Funding through 100% equity (5 Marks)
3b) Plan B: Funding through 50% Equity and 50 % Debt

GET SOLVED ASSIGNMENTS

VISIT WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at solvemyassignments@gmail.com
YOU MAY CALL US ON - 7506193173
WHATSAPP NUMBER- 9967480770

Comments Add new

Add new comment
No comments added yet. Be first to leave comment!

Seller's info

Private person
Registered on March 8, 2018

Listing location

India, Maharashtra, Mumbai

Seller's email address

Close
liamg@stnemngissaymevlos.com
- you cannot copy & paste mail, you need to rewrite it
- do not send spam
- ask only questions related to this product
- do not be rude
Hello! Sign in to get more.
Home Search My account My alerts My personal info My listings Mail us Call us
Refine search
Keyword
Category
Location

Region

City

Pictures
Price

Price:

-
Advanced
Clean search