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Get NMIMS Solved Assignments 2018 For Narsee Munjee MBA ( UNIVERSITY )
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Marketing Management

1. Mr. Hari has joined as a marketing head in a startup that deals with online
sale of Groceries. The online store is named as www.baniyakidukaan.com.
The store will start its operation in 4 cities namely Mumbai, Pune, Delhi and
Bangalore. The company faces tough competition from various online
stores. The company s major focus is to make the items available at lowest
possible price. You have been asked to prepare the 7P s of marketing mix for
the online store.

2. M/s Kids Corporation is planning to launch its own brand of Dolls across
India. The doll will be named Senorita and it will be available in the price range
of 600/- to 1400/- Rupees. The doll will be available in major types of
profession like Doctor, Lawyer, Teacher, etc. so that it can even inspire girls to
go for these careers in future. Design the Segmentation, Targeting and
Positioning strategy for Senorita.

3. M/s Joy Corporation wants to enter into the production, marketing and
distribution of Mobile Phones. The company is a market leader in Washing
Machines and Refrigerators. The company wants to penetrate into the ever
increasing Mobile Market. It plans to sell mid-range mobile phones where the
major competitors are Oppo, Vivo and Xiaomi.

a. Explain various steps involved in the new product development of Joy
Mobile Phones.

b. Explain various marketing strategies that Joy mobile phones should
undertake during the time of launch i.e. introduction phase of Joy Mobile
Phones.

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Course : Operations Management

1. What is the need of Total productive maintenance (TPM) in a manufacturing company? Select any
manufacturing company of your choice, and do a detailed study of its TPM process. 

2. Michael Porter in 1985 in his book, "Competitive Advantage: Creating and Sustaining Superior
Performance" proposed three generic strategies of cost leadership, differentiation, and focus. Select
any Indian company and explain how it has implemented the Porter s generic strategies. 

3. Activity-based costing (ABC) has helped many companies for decades gain a true understanding
of their costs to produce and distribute products to customers. ABC provides a precise, accurate
view of costs at very granular levels namely, at the individual product, service and customer level.
Successes during the 1980s in applying ABC methods to manufacturing prompted an eventual
expansion of this methodology to other key components of the supply chain (e.g., distribution).
Manufacturers such as Proctor & Gamble and Warner-Lambert began using ABC models to
determine their overall costs to serve individual customers (e.g., Walmart), and to evaluate the costs
of offering different individual services to customers (e.g., services such as vendor-managed
inventory and advanced shipment notices, or ASNs). (Source: Miller, B. T. The ABCs of Activity-

Based Costing for Logistics.)

a. What is ABC and how is it different from the traditional costing methods? 

b. Using suitable examples, explain the important factors for selecting the cost drivers in ABC.

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Course : Sales Management

Q.1 Tasty Foods Pvt. Ltd, a contract manufacturer of juices has decided to enter the growing market
of juices & drinks by launching its own brand Yogo , a yogurt-based drink, in different markets in
India. The sales manager of this company is deliberating on the issue of developing territories for
selling this product. Suggest various factors that should be taken into consideration in this context. 
Q.2 ABN Amro (ABN) bank plans to build new sales force organization to market its credit cards in
Vapi. But the market already has some other big players. In such a competitive environment, which
factors must ABN consider in order to design an effective sales organization? 

Q.3 Read the case & answer the questions:

One of the largest consumer electronic company in India well anchored in the urban market realized
that they have almost reached saturation in their growth in urban markets. As a strategy to trigger

sales growth, they have decided to enter rural market. As a sales manager:
a. Do you think the decision of the company was right or it is a disaster to enter rural market to

trigger sales growth; give your point of view with logical reasoning?

b. As a head of Sales what will be your strategy as far as sales force deployment without affecting

current coverage

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Course : Strategic Hrm

Q 1. How to design an effective career development system for the middle level managers of a
service organization? Describe in detail the concept of career anchors, career paths and career
planning for the middle level managers of a service organization with examples.

Q2: Explain how culture assessment of an organization can be made prior to cross border merger
and acquisitions? Explain the challenges faced by any MNC when it goes for cross border mergers
and acquisitions. Substantiate your answer with examples from business world. (10 Marks) 3. Case
study: Siemens Builds a Strategy-Oriented HR System Siemens is a 150-year old Company, but its
not the company it was even a few years ago. Until recently, Siemens focused on producing
electrical products. Today the firm has diversified into software, engineering, and services, and is
also global, with over 400,000 employees working in 190 countries. In other words, Siemens
became a world leader by pursuing a corporate strategy that emphasized diversifying into high-tech
products and services and doing so on a global basis. With a corporate strategy like that, human
resource management plays a big role at Siemens. Sophisticated engineering services require more
focus on employee selection, training and compensation than in the average firm, and globalization
requires delivering these services globally. Siemens sums up the basic themes of its HR strategy in
several points. These include: 1. A living Company is a learning Company. The high-tech nature of
Siemen s business means that employees must be able to learn on a continuing basis. Siemens
uses its system of combined classroom and hands-on apprenticeship training around the world to
help facilitate this. It also offers employees extensive continuing education and management
development. 2. Global teamwork is the key to developing and using all the potential of the firm s
human resources. Because it is so important for employees throughout Siemens to feel free to work
together and interact, employees feel they are part of a strong unifying corporate identity. For
example, HR uses cross-border, cross-cultural experienced as prerequisites for career advances.

3. A climate of mutual respect is the bias of all relationships within the Company and with society.
Siemens contends that the wealth of nationalities, cultures, languages, and outlooks represented by
its employees is one of its most valuable assets. It therefore engages in numerous HR activities
aimed at building openness, transparency, and fairness, and supporting diversity.
a. Advice Siemens on how it should go in drafting a Training and Development Strategy and show

how it should be linked to other HR functional strategies

b. Discuss key HR strategies an organization can formulate and show how linkages between them

influence organizational success in competitive scenarios
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Course : Supply Chain Management

1. What are the three decision phases of Supply Chain Management? What are the key decisions
made in each phase. Please give 3 examples of decisions in each phase and comment how each
phase is connected? 

2. A group of NMIMS alumni have started a new e-commerce company and they are expecting to
serve only 5 cities- Delhi, Mumbai, Bangalore, Kolkata and Hyderabad. Each parcel they ship to their
customers in these cities weighs between 200 grams and 400 grams. They negotiated with a courier
company for shipping their parcels and the best rates they got for all parcels up to 0.5 kg are given in
below table:
Rates per parcel up to 0.5 kg Destination City Source City
Delhi
Mumbai
Bangalore
Kolkata
Hyderabad
Delhi
25
40
60
60
55
Mumbai

40
25
35
65
40
Bangalore
60
35
25
55
35
Kolkat
a
60
65
55
25
50
Hyderabad
55
40
35
50
25
The number of orders they are getting from each city per month are given in below table Delhi
Mumbai Bangalore Kolkata Hyderabad Orders from each city per month
5000
6000
4500
3000
3500
For processing their orders and storing the inventory, they need a 10000 sq ft warehouse. The rental
cost in Mumbai is Rs. 20 per sqft. whereas the rent in Delhi is Rs. 8.5 per sqft. All other costs of
operating the warehouse is same for both the cities. The group has to decide if they should have a
warehouse in Delhi or in Mumbai to keep their costs to minimum. (10 Marks)

Q 3. Case Study/ Caselet

Prime Plastics Pvt. Ltd. is a company based out of Mumbai, India. They produce vials using LDPE
(Low Density Polyethylene) granules. Granules are imported from a plant in Germany which
dispatches the goods on the same day when order is received. The shipments are made through
sea and the transportation lead time is 45 days. Once the granules are received, the company tests
the goods in their inhouse lab and only after that, the granules are used for making vials. Testing
time for granules is 15 days. On an average company uses 24 metric tons of granules every month.
However the business development team of the company has informed that any day they can
receive new orders and the consumption of granules can go up to 30 metric tons.
a.) How much safety stock of granules should the company maintain 

b.) At what inventory level the order for new lot of granules should be placed.
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Course : Taxation Direct & Indirect

Question 1 Miss Nihali recently joined Accenture as Head IT. Her CTC amounts to 24 lacs. There is
formal procedure which every company s accounts department follows while processing the salaries
payment to the employees for any financial year. You being the accounts manager of the company,
discuss on the points to be taken care of while charging tax under the head income from salary for

the employees. 

Question 2 Mr. Abhishek recently passed the MBBS exams and started practicing as a doctor. On
the occasion of his birthday, he received a cash gift worth 51000 from one of his father s friend.
Further, one of his patients also gifted him a plot of land, as an appreciation for his personal qualities
and dedication towards his work. Discuss with suitable reasons, whether the receipts are taxable or

not and if yes, then the head of income under which the receipts are taxable. 

Question 3 Mr. Arman has a gross total income of Rs 1350000 for the Assessment year 2018-19. He

made following payments during the year

PPF amount paid (Sum insured on account of LIC is Rs150000.) 75000 LIC premium paid 30000
Medical insurance premium for self and wife 10000 Repayment of housing loan to Bank Of Baroda

125000 Medical premium paid for his mother (aged 85 years) 25000

a. Compute the eligible amount of deduction under Chapter VI-A for the Assessment Year 2018-19 

b. What if, in addition to this he also contributed in certain work of literacy and earned a royalty
income amounting Rs15 lacs, as a lump sum consideration by authoring certain books. Compute the

additional eligible amount of deduction explaining the relevant provision.

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