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Get NMIMS PGDSCM Sem 3 June Solved Assignments 2018 At Nominal Fee

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Internal Assignment Applicable for JUNE 2018 Examination

Course: Decision Analysis & Modeling

1. There is a relationship between the Primal and the Dual problem in Linear Programing Problems. In
this context explain the Primal and the Dual Problem and establish the relationship between the two. (10
2. In Assignment Problems, often we face some additional constraints in the form of prohibited
assignments. What do you understand by these prohibited assignments?
(10 Marks)
3. The owner of Fancy Goods Shop is interested to determine how many advertisements to release in the
selected three magazines - A, B, and C. His main purpose is to advertise in such a way that total exposure
to principal, buyers of his goods is maximised. Percentage of readers for each magazine is known.
Exposure in any particular magazine is the number of advertisements released multiplied by the number
of principal buyers. The following date is available:
1.0 lakh
0.6 lakh
0.4 lakh
Principal Buyers
Cost per Advertisement
The budgeted amount is at the most Rs.1.0 lakh for the advertisements. The owner has already decided
that magazine A should have no more than 15 advertisements and that B and C each at least 8
a. Identify the decision variables (5 Marks)
b. Formulate the problem as a Linear Programming Problem. (5 Marks)
Course: International Logistics & Supply Chain Management
1. ABC organization wants to expand their production capacity and needs space. Management asks you to
explore whether the warehousing operations can be shifted to either third party logistics or locate the


warehouse outside the premises of the company at a cheaper rate of rent and operational expenses.
Explain your recommendation with the cost benefit of both options.
2. You are a Procurement Manager and need to procure 30 lac plastic containers of 100 gm capacity for
packing your products. You have two options i.e (1) Procure locally (2) import them. Exporter is willing
to give 45 days credit but the minimum order quantity is 15 lac containers. Local manufacturer is willing
to give on payment against delivery and the minimum order quantity is 10 lac containers. The landed cost
is more or less same in both imported and local procurement. Explain your proposal to the management
with the supporting details of your decision. (10 Marks)
3. You have to outsource transportation of car glasses for 2 years for your organization . There are 6 types
of auto glass on a vehicle: the front Windshield, front and rear door auto glass, vent glass, quarter glass,
and back glass. You need two 9 ton trucks which have to be modified to hold these different types of
glasses. Transporter offers two quotes. i. He will provide two vehicles and modify the vehicles at his cost
. The monthly transportation charges would be Rs. 1.2 lacs irrespective of whether you use them or not. ii.
You can buy two vehicles of 9 ton capacity and modify the vehicles. The average monthly cost works out
to be Rs. 70,000. Kindly give your decision on the following:
a. What are the benefits and drawbacks in option (1) and what are the benefits and drawbacks in option
(2) (5 Marks)
b. Which option you will select and the reasons for the same. (5 Marks)
Course: Advanced Supply Chain Management
1. You are required to design a distribution network for a large e-Retailing company which deals with
home appliances. Customers normally place a single order for different appliances of different brand.
What distribution network do you think will be most suitable? What will be the benefit and drawback if
2. You have successfully implemented supply chain strategy and distribution network. Now how will you
measure the performance of the supply chain strategy to know how well it has impacted the
organizations? (10 Marks)
3. You are responsible for Inventory management in your organization. Investment in inventory is one of
the largest assets of any business and is difficult to manage if it involves multiple items that are located at
multiple points. (10 Marks)
a. What are the various inventory related costs and how will you calculate them? (5 Marks)
b. What steps will you take for efficient management of multiple-items, multiple-location inventory? (5
Course: Customer Relationship Management
1. If you had to choose from the models of CRM, which one would you opt for? Justify how the chosen
model will benefit the BFSI sector.
2. As a customer which kind of loyalty do you demonstrate towards your preferred brands? What
primarily drives you to be loyal towards a provider? (10 Marks)
3. Tasty Treats is a café chain you have started from ground up with your hard work, focus and
perseverance couple of years ago. After breaking even, recently your cafés are gaining popularity and you
are expanding your business. The growth is rapid and your staff seems unprepared for the increase in
volume of customers and managing the interactions smoothly.
a. Your staff doesn’t understand the consumer’s perception of the complaint process. Explain it to them in
a simplified manner to better equip them to avert complaints. (5 Marks)
b. How will you guide your staff to handle complaints from irate customers, in case they occur? (5 Marks)


Course: Enterprise Resource Planning
1. Explain business model of Tata Consultancy Services (TCS) using Four Box Business Model. If you
were CEO of TCS, which element of this business model you would like to change for increasing revenue
of TCS?
2. Acme Mart is a five-year old retail chain company having 20+ retail stores across Mumbai and Pune. It
is expected to grow its store network to more than 100 stores in next five years. Would you recommend
data warehousing to this company? Justify your recommendation. (10 Marks)
3. “What brought us here will not take us there!” Mr. Kale started the annual review meeting with this
statement. Being a Founding Director of Indictrans Pvt. Ltd., Mr. Kale was well aware of efforts put over
years by all managers participating in this meeting. With these efforts, Indictrans Pvt. Ltd. has become
one of the largest service providers for open source ERP software called ERPNext. Mr. Kale now wants
its company to grow further at faster rate by entering new markets and channels.
a. What action items would you recommend to Mr. Kale for aggressive growth of Indictrans Pvt. Ltd.? (5
b. Which ERP trends will you recommend to Indictrans Pvt. Ltd. to focus on for its future growth? (5
Course: Logistics Management
1. Logistics companies in India are waking up to the global trend of offering green services to their
customers and are showcasing what they do to reduce their carbon footprint. In your organization how
will you have Green Manufacturing incorporated in Logistic Planning?
2. Physical distribution has two major objectives, namely decreasing the cost of delivery and increasing
customer service levels. Discuss briefly with examples, various objectives in terms of total cost goals and
customer service goals. (10 Marks)
3. You have joined PerfectParts Manufacturing Co as Operations Head. You observe the organization
does not have a formal inventory management system and use Ad Hoc approach for inventory
management. Also the number items in the inventory are very high. Your priority is to quickly reduce the
quantities of items and the number of items.
a. State the techniques you can use to reduce quantities of items (5 Marks)
b. State the techniques you can use to reduce number of items (5 Marks)
Course: Supply Chain Management
1. You are a SCM consultant appointment by a Pharma company who wants to lease a warehouse in a
Metro like Mumbai. Considering short term life cycle of following FIFO, maintaining safety stocks &
quick retrieval is extremely critical. Considering high rentals in Metro, leasing space is equally critical.
Movement of material fairly depends on -customer’s requirement as forecasted; the process of which is
fairly established. Please suggest steps that consultant should keep in mind to suggest solution to his
Pharma clients for inventory management. Do you think VMI concept may help here for non-shelf life
kind of items here? (10 Marks)
2. With the Independence Day around the corner, Small Basket a grocery retailer has announced “Drop
till you shop” offer wherein it is offering online groceries at rock bottom prices. Tempted by the attractive
prices, Mrs. Chandru decides to shop using the Small Basket app. When she browses the app, she
discovers too many appealing deals, and as a result shops much more than what she normally would have.
When Small Basket launched this scheme in 2015, they sold goods worth Rs. 26 million. Encouraged by
the response, they ran the scheme for three days in 2017. During this three day period, approximately two


million people shopped for a variety of produce. There were reports that the company experienced out of
stock situation for stocks of several popular items (grocery and staples, fruits and vegetables) that had
been exhausted. Predicting the demand for such schemes is always a tricky job. How do you think Small
Basket can forecast better to avoid stock-outs in this case? Do firms that forecast correctly rely on cross-
functional as well as cross-organizational trust? (With suppliers and distributors). Justify your answer. (10
3. Starbucks is pretty much a household name in India now. But like many of the most successful
worldwide brands, the coffee shop giant has been through its periods of supply chain pain. In fact, during
2007 and 2008, Starbucks leadership began to have serious doubts about the company’s ability to supply
its 16,700 outlets globally. As in most commercial sectors at that time, sales were falling. At the same
time though, supply chain costs rose by more than $75 million.
Supply Chain Cost Reduction Challenges When the supply chain executive team began investigating the
rising costs and supply chain performance issues, they found that service was indeed falling short of
expectations. Findings included the following problems  Fewer than 50% of outlet deliveries were
arriving on time  A number of poor outsourcing decisions had led to excessive 3PL expenses  The
supply chain had, (like those of many global organisions) evolved, rather than grown by design, and had
hence become unnecessarily complex
The Path to Cost Reduction Starbucks’ leadership had three main objectives in mind to achieve improved
performance and supply chain cost reduction. These were to:  Reorganize the supply chain  Reduce
cost to serve  Lay the groundwork for future capability in the supply chain In order to meet these
objectives, Starbucks divided all its supply chain functions into four key groups, known as “plan” “make”
and “deliver”. It also opened a new production facility, bringing the total number of U.S. plants to four.
Next, the company set about terminating partnerships with all but its most effective 3PLs. The remaining
partners were then managed via a weekly scorecard system, which was aligned with renewed service level
Supply Chain Cost Management Results By the time Starbucks’ supply chain transformation program
was completed, the company had made savings of more than $500 million over the course of 2009 and
2010, of which a large proportion came out of the supply chain, according to Peter Gibbons, then
Executive Vice President of Global Supply Chain Operations.
a. What is the significant and substantial change according to you is taken by Starbucks to improve on
overall performance of their supply chain. (5 Marks)
b. How do you think objective laid down by Starbucks Leadership would have helped them to achieve
this sustainable improvement in supply chain? (5 Marks)
Course: Total Quality Management
1. All Automobile manufacturers have a strategic alliance with their suppliers. What do you think are the
many important factors their relationship depended on? Discuss with examples. (10 Marks)
2. Hero Honda Motors have a Quality Circle under the name “Sunrise Quality Circle”. Similarly many
other Indian organizations have successfully implemented the concept of Quality Circle. What are the
objectives of these organization for Quality Circle and what do you think are the factors for its success?
(10 Marks)
3. You are Head of a manufacturing unit and want to implement control chart in one of your injection
molding shop. Hourly random 500 units are inspected for defects and the average defectives are 3.5%.
a. What type of control chart will you use and what will be its control limits? (5 Marks)
b. What are the other types of control chart used in monitoring a process? (5 Marks)
Course: World Class Operations
1. Pick up a manufacturing organization and briefly explain how the organization works for achieving
customer satisfaction


2. Differentiate between Reliability, Availability and Maintainability with reference to a manufacturing
firm of your choice. (10 Marks)
3. a) What do you understand by Fault Tree Analysis? (5 Marks)
b) Explain the steps to be followed for Fault Tree Analysis after selecting a suitable example. (5 Marks)


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YOU MAY CALL US ON - 7506193173

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