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Get Marketing Research Get NMIMS JUNE 2018 Solved Assignments
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Internal Assignment Applicable for JUNE 2018 Examination

Marketing Research

Q1. What is Sampling?
Which kind of sample is being used in each of the following situations:
i. A reporter asks 100 people on the street what do they think of the current state of crime against women
ii. A survey is conducted to understand opinions of people in Gujarat towards the Modi govt. A sample of
100 men and 100 women across all age groups is chosen uniformly
iii. A survey is conducted among neuro surgeons. Starting with the first neuro surgeon, he is asked to
refer to another neuro surgeon and so on.
Support with a rationale. (10 Marks)
Q2. What is a pilot test? What are the considerations that need to be kept in mind by a market researcher
while designing a questionnaire? (10 Marks)
Q3. You are the Product Manager of a leading telecom company which is facing stiff competition due to
the entry of Reliance Jio.
a. State the management problem(s) that your company might be facing and the corresponding research
objectives that your research will aim to cover (5 Marks)
b. Briefly describe the research methods that you would use towards this research
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Or Mail us at solvemyassignments@gmail.com
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Financial Institutions and Markets

1. Krishna has recently joined an investment management company and his profile consisted of money
market instruments. His manager in order to estimate his understanding of the market, asked him to
prepare a report on the instruments of the market. Suggest which instruments of the financial market
should be included in his report. (10 Marks)
2. Nisha has completed her graduation and had started working in an MNC. She was able to save good
amount every month so she thought of making investments. She had heard about capital market from her
friend Alok. She decided to approach him to understand the process to start investments in capital market.
If you are Alok, mention step by step process to Nisha, keeping in mind she doesn’t understand trading
mechanism. (10 Marks)

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3. Alok was working in the portfolio management department of Alpha Ltd and had new recruits to whom
he was supposed to provide training on the risks associated with the financial market as apart from
earning returns they should be well aware of the risks that can be managed and which ones cannot be
managed in a portfolio. He decided to broadly classify the risks in two categories and explain the different
types of risks associated with each one. If you are Alok,
3a) Explain different types of risks associated with systematic risk. (5 Marks)
3b) Explain different types of risks associated with unsystematic risk.

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Registered on March 8, 2018

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