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  Ethics, Governance & Risk - B2B Marketing NMIMS JUNE 2018 Solved Assignments

1. Today’s global economy is a knowledge economy. There is a demand for a new type of multinational,
multifaceted globally responsible and aware manager, who is operational across national borders. You are
working with a global company in which you spend time in different countries as part of your business
responsibilities. What competencies do you think you have and which ones do you need and why to fulfill
your role successfully? (10 Marks)
2. Do you believe that the production of biofuels is a viable solution for addressing both the world’s
energy needs and global warming? Why and why not, discuss the ethical pros and cons of your answer.
(10 Marks)
3. Three years ago, Dinesh Thakur exposed how India’s then largest drugmaker and his former employer,
Ranbaxy Laboratories, failed to conduct proper safety and quality tests on drugs and lied to regulators
about its procedures. He made his name, and almost $48 million as a whistleblower award from the
United States, when U.S. regulators fined Ranbaxy $500 million for violating federal drug safety laws
and making false statements to the Food and Drug Administration (FDA). a. Under what circumstances
would you be compelled to blow the whistle as an employee in an organization? (5 Marks) b. If you are
the employer, how can you prevent whistle blowing, explain.


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B2B Marketing

1. There is an amusement theme park opened a few years back named as Imagica which is an excellent
source of entertainment to its consumers. Prepare a suitable B2B Segmentation, Targeting & Positioning
Strategy for Imagica. (10 Marks)
2. You are appointed as a Marketing Manager for a leading brand of Aroma Diffuser & Oil targeted to
hospitality industry. The Aroma Oil is manufactured & is sold at various hotels, hospitals & corporates.
Prepare a suitable Supply Chain Management to be followed for Aroma Oil. (10 Marks)
3. Tas Ltd is an emerging brand in the business of tiffin services & is serving its clients successfully. It
plans to offer its services to corporates for their employees & other events. The idea that Tas Ltd has is of
tiffin services to be extended to corporates depending on their preferences. As an expert advice this new
start up.
a. Prepare a communication plan for Tas Ltd. focusing on the corporates
b. Recommend a suitable sales promotion tool to be adopted by Tas Ltd

Ethics, Governance & Risk - B2B Marketing NMIMS JUNE 2018 Solved Assignments

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