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CONSUMER BEHAVIOUR JUNE 2019 SOLVED ASSIGNMENT For NMIMS
Get NMIMS SOLVED ASSIGNMENTS MBA JUNE
2019 call us at 8510092683 or mail us at
[email protected]
Visit us: www.assignmentsplus.in

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Consumer Behaviour

Internal Assignment Applicable for June 2019 Examination

CONSUMER BEHAVIOUR JUNE 2019 SOLVED ASSIGNMENT
NMIMS MBA ASSIGNMENTS
NMIMS UNIQUE ASSIGNMENTS
NMIMS MBA JUNE 2019 SOLVED ASSIGNMENTS
1. A well-known international fitness company, PlanetFit, is planning to set up gyms and yoga
studios across India. Describe how PlanetFit can apply demographics and psychographics
to plan its segmentation strategy. Which demographic and psychographic segments should
PlanetFit target and why? (10 Marks)

2. What are the steps in the consumer decision-making journey? Describe your decision-
making journey for the following products:
a. Sugar
b. Men’s aftershave lotion
c. Smartphone

3. a) What are reference groups? List and discuss 2 groups that influence your purchases.
(5 Marks)

3. b) Explain Maslow’s hierarchy of needs. Develop an ad campaign for Running shows,
appealing to the self-esteem need level. (5 Marks)

Get NMIMS SOLVED ASSIGNMENTS MBA JUNE
2019 call us at 8510092683 or mail us at
[email protected]
Visit us: www.assignmentsplus.in        

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